DDS Brand Legwork - Dental Practice Referral Marketing Program

Yesterday, I spent my lunch hour shopping for some running shoes. Prior to hitting the stores, I hit the most successful restaurant in the world. What a moron! You stop by McDonalds to order a heart attack while on your way to buying running shoes?! I know, right? But instead of raking me over the coals for that decision, let’s take a look at what I learned from that diametrically opposed set of errands. It was an eye opener.

“Would like to try our new Fruit and Maple Oatmeal today?” asked the voice behind the sign. It’s a seemingly ironic question since the voice is coming behind a sign plastered with images of fat juicy burgers, beckoning fries and refreshing CocaCola. I don’t know about you, but I come here to place an order for a heart attack, not oatmeal. But I digress. There is a point to this post; I’ll let you know when I get to it.

While ordering, it was clear to me that the gentlemen knew his job -- at least the procedures. He knew exactly what scripts he was supposed to run through with each customer. The problem? He was trained to speak, but not to listen. He didn’t really care what I wanted. In fact, he cut me off several times while I was trying to explain my order. Apparently I wasn’t following HIS script.

For decades I have been asked how to properly measure the success of an advertising campaign. Frankly, marketers like myself working in the healthcare sector have resorted to recommending archaic tracking methods due to a lack of technology. For example, asking the patient how they heard of you and then measuring new patient flow was about the extent of our measurement recommendations until recently.

Today's new media technologies bring a set of highly useful measurements. Here are five new measurements you may not realize the importance of when monetizing your new media campaign effectiveness:

Legwork Software is pleased to announce the latest release of our Legwork system. Version 2.7 has some special requirements that must be downloaded prior to upgrading our existing clients. For new clients, these requirements will be included as part of the install process. We are constantly trying to keep up with the newest and most secure technologies and this update is a reflection of that. Please download and install on each machine that runs Legwork. We will be turning off compatibility for all previous versions on 10/8/2010 @ 5:00 PM PST. We are estimating a brief 2 hour service outage for our system while performing the upgrade. If you have any trouble with the link or have general questions please feel free to contact one of our account managers.

The official title of the upgrade is: Microsoft .NET Framework 4.0

Wenatchee, WA (September 2010) - Firefly, sister company of Legwork Software, has officially launched their new website at www.ThinkFirefly.com.

The new website features online computer system configurator where your can build and purchase a new computer system online. Also featured are the high-quality computer and networking services Firefly can provide to any size business or the average home user.

"A new website for us not only supports our marketing initiatives to reach the growing number of customers who are using interactive media to find products and services, but also serves as a great learning tool and educational resource." states CEO, Jeff Weber.

Legwork is pleased to announce a few upcoming seminars coming to the Seattle and Wenatchee, WA areas.

The topic of the seminars is "Aligning Your Team Behaviors with Your New Media Communications". Learn to not just survive but thrive in this difficult economy by aligning your team’s behaviors with the new media marketing promises you make.

Click here to view seminar dates, times, costs, locations and more.