DDS Brand Legwork - Dental Practice Referral Marketing Program

Navigating the clutter of conventional advertising can seem like an insurmountable task. How can a practice market in a way that will actually provide a real return?

Research has shown that traditional advertising takes 15 exposures in order to solidify a message in the forefront of a potential consumer’s mind. On top of that, only 17% of Americans trust traditional ads. This means that one radio, television, or print ad simply will not spark enough interest to consistently bring in new patients.

The amount of advertising that is needed to provide 15 impressions through traditional methods would cost much more than any dental practice could handle. Luckily, there is an alternate approach to conventional advertising.

Because the dental experience is so commonly associated with pain and discomfort, you and your staff can make a huge difference in your patients’ experience by creating an environment that demonstrates your genuine care and concern for their well-being. This is called relationship marketing. By cultivating strong relationships with your existing patients and providing them with an unforgettable experience, you can create loyal patients who stay, pay, and refer.

By using a combination of new media and direct mail marketing efforts to your existing patient base, you can remind your patients of their positive experiences and provide incentives for referrals. Through constant, consistent communication with your patient base, you can create an ongoing cycle of referrals that will tangibly grow your practice from the inside out.

The goal of attracting new patients is to turn them into loyal patients for life. The question is not only whether or not they come in the door, but whether or not they come back. That is why relationship marketing seeks to emphasize the experience. By providing an experience above and beyond what is expected, you can instill a lasting loyalty in your patients. If you are considering internal relationship marketing, feel free to give me a call and I’d be happy to discuss the benefits our automated marketing program.