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Nov 21
2009
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Attention Dentists. YOU are sales people too.Posted by Korey Korfiatis in Untagged |
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As a dental marketing consultant, I am constantly met with the question, "How do I increase the value of my new patient referrals?" Although I can increase new patient flow through your doors it is up to YOU and your team to close the sale. Picture the dentist fidgeting uncontrollably at this point.
In ANY dental practice, you (dentist + team) have to sell each and every day. In fact, whether you believe it or not, your case presentation skills (sales skills) are the key to increasing your profits from each referral you acquire.
Consider the fact that the average small practice is generating $600,000 a year in total gross revenue. Now lets assume that this practice designated just 5% ($30,000) of their average gross revenue towards an internal patient relationship marketing program. The average value of a new patient is $1,000 dollars per year. Therefore, the practice would only need to acquire 7.5 patients per month to return three times their initial investment. There are very few small businesses that can so easily achieve this level of return. The best part, this is only the tip of the iceberg in terms of opportunity.
The number one reason people avoid the dentist is fear. Learn to remove the fear and gain the trust in each and every new patient through improving your presentation skills and your case acceptance rate will increase dramatically. Even better, you get the opportunity to positively influence peoples lives while selling.
Contact me today and I will show you how Legwork Automation and our sales training processes can help you easily triple your investment for less than the cost of an employee.



