DDS Brand Legwork - Dental Practice Referral Marketing Program

Adobe Flash Player not installed or older than 9.0.115!

Drs. Nutall, Lothyan & Richens from Auburn WA offered a Free Dentistry Day. The public was invited to come for free dental care on this special day. Numerous children and adults were given the gift of free dentistry including general exams, cleanings, extractions and fillings.

New media such as Twitter, Facebook and Websites were the main uses to promote this event. In tandem with an offline mailer and in-house flyers, patients were asked to nominate families and or friends in need for guaranteed appointments. Ten adults and ten children were awarded guaranteed appointments.

CEO of Legwork Software, Korey Korfiatis speaks to a group of 40 Wenatchee executives about how to leverage Social Media to enhance their relationship marketing efforts.

Early in the discussion attendees were asked to describe their main objectives for attending the meeting.  Below are just a few examples of the the questions that were brought to the group:

With over 350 million users of Facebook, businesses are looking for ways to leverage social media communication.  The positive impact social media has made in fund raising for Haiti relief efforts is an excellent case study on how to best communicate your business agenda.

For example, an article I read on www.usatoday.com stated that texting has contributed to over $25 Million in fund raising through various non-profit relief funds.  Although the article was implying that texting was the method of choice for fund raising efforts, what I find equally as impressive is how the nation discovered so quickly that they could text a donation.  Social media sites like Facebook and Twitter largely deserve this credit.

Found this great video by Chad Norman